PLUG and PLAY opens Circular Fashion Platform in Amsterdam

January 23rd 2017 | by:

Joint Press Release


PLUG and PLAY opens Circular Fashion Platform in Amsterdam


Announcement by PLUG and PLAY, StartupDelta and City of Amsterdam and C&A Foundation

PLUG and PLAY, one of the world's leading startup accelerators based in Silicon Valley, is opening a new facility on the Rokin in Amsterdam on 29 March 2017. 

PLUG and PLAY, C&A Foundation and Fashion for Good, an initiative to catalyze the apparel industry to more circularity, have joined forces to create this new platform in the Netherlands. The program in will focus on discovering breakthrough technologies that will propel the apparel industry into a new era where fashion has a positive social and environmental impact.

“PLUG and PLAY has been serving as the largest corporate innovation platform in the world. With our 10 current verticals, we are keen to develop this new platform in Amsterdam around impact and sustainability in the fashion industry”, says Plug and Play CEO, Saeed Amidi. “It was a great opportunity when C&A Foundation and Plug and Play came together and now we are excited to launch the PLUG and PLAY – Fashion for Good.”

C&A Foundation Executive, Leslie Johnston, is enthusiastic about what the partnership can create: "To transform the fashion industry into one that is regenerative and sustaining, we need new solutions.  Plug and Play brings a fresh and entrepreneurial spirit that enables us to identify, nurture, and scale those innovations that will change the way our clothes are made.”

The initiative has been supported by the City of Amsterdam and StartupDelta, under the patronage of Amsterdam’s Deputy Mayor Kajsa Ollogren and Startup Special Envoy Prince Constantijn van Oranje-Nassau. 

Prince Constantijn van Oranje-Nassau, Startup Special Startup Envoy has welcomed the initiative to the Netherlands saying: “We expect it to provide an international launchpad to talented startups in fashion and social impact ventures”.  At the same time, Amsterdam Deputy Mayor Kajsa Ollongren says, “I am delighted to welcome ‘PLUG and PLAY - Fashion for Good’ to Amsterdam. It will be a new source of inspiration for startups focused on fashion and doing good. It is also a great addition to the ever-expanding Amsterdam tech ecosystem.”

Rokin is PLUG and PLAY’s first facility in Amsterdam, and The Netherlands, and is a welcome addition to its current  22 locations across the world including in Berlin, Paris and Stuttgart with success stories that include PayPal, Dropbox, SoundHound, and Lending Club.


For information contact:  

Brad Sherman ‎[],

Jasper Momma []