Networking and crowdfunding: a golden combination

December 1st 2016 | via:

For entrepreneurs, a strong network is a key factor for developing a successful business. Networking allows you to exchange knowledge and experiences, and enables personal growth as well as business growth for your company and network partners. In addition, networking will help you acquire new customers directly and indirectly.

Building and maintaining a network takes time and energy. It requires an investment without immediate results, however, you will reap the fruits of your labour on the long term. The concept of crowdfunding now offers another possibility. You can ask your network to invest in your company. The crowdfunding option has been around for a while, though now it has become common practice and a system of crowdfunding platforms facilitates it.

The rise of crowdfunding

Crowdfunding has taken flight within and outside the Netherlands. In 2015, a total amount of 128 million euros was collected through crowdfunding, doubling the total of the previous year.

2012: 14 million euros

2013: 32 million euros

2014: 64 millon euros

2015: 128 million euros

In 2011, a total amount of 1 billion euros was collected worldwide through crowdfunding. In 2014, a total amount of 12.5 billion euros was collected.

Amount per project

The average amount collected per project in the Netherlands has increased compared to previous years. In 2015, the average collected amount was 35,000 euros. On average, companies collected the highest amounts (90,000 euros per plan), compared to an average of 11,000 euros collected for creative projects.

Mobilize your own network

Before you start your crowdfunding campaign, ask your own, warm network to invest. This will boost your campaign and help convince investors who are not yet familiar with you and your company. Naturally, you will need a good pitch and a solid plan. Keep in mind that you will need to be active online (platforms, videos and social media) as well as offline (presentations and personal meetings with investors to pitch your idea).

Crowdfunding scan

In order to gain insight into the potential of crowdfunding for your particular situation, the Chamber of Commerce and crowdfunding consultancy Douw & Koren have developed the Crowdfunding Scan. After answering a few short questions, the scan will provide an indication of whether or not crowdfunding would be a suitable option for your company. An important aspect of crowdfunding is the size and quality of your network. The more people you know, and the more people that want to invest, the bigger the potential. The scan will also provide an indication of the required numbers.

If your network is not big enough yet, you will need to work on expanding it and/or search for alternative funding options.

Networking

More information about where you can network in English:

https://www.denhaag.nl/en/business/to/Networking-and-contact-information.htm

In Dutch:

http://www.netwerkgidsnederland.nl/

http://www.ondernemersplein.nl/ondernemen/marketing/klanten-vinden/info-en-advies/netwerken/

Ten-step plan for starting a business in the Netherlands in English

Image: Wikimedia Commons

More Business Support Articles
Mopinion: How to educate your...

It’s a big dilemma in innovation: can you educate the market before you... Read more

Networking and crowdfunding: a...

For entrepreneurs, a strong network is a key factor for developing a... Read more

Are convertibles overvalued?

Long story short: guestpost writer Joachim Blazer thinks they are.... Read more

Should I raise 1 or 2 rounds?

Raising money isn't easy. Some startup founders therefore want to get... Read more

Other StartupDelta news
Announcing Startup Fest Europe...
via

We are proud to announce that the second edition of Startup Fest Europe will... Read more

Semiotic Labs and Fibriant next...
via

The proof-of-concept fund for the South Holland region UNIIQ today announced... Read more

Education platform startup...
via

Briter, a digital learning platform from Den Bosch, has received at least a... Read more

HousingAnywhere scoops up €5...
via

HousingAnywhere, a Rotterdam-based international exchange student housing... Read more