DashTag raises another 550.000 euro to launch in US market

March 14th 2017 | via:

Rotterdam-based DashTag raised another seed round of 550.000 euro from several Dutch angel investors. With that money the sports stats startup can launch its product in the US.

The startup creates a sports sensor to measure relevant data. It focuses on football/soccer for now.

Last year DashTag got a 250.000 euro investment, so now totalling 800.000 euro in seed money. The new funding allows the startup to finish their product, take it to market and, especially, the US market.

Sweet spot

There it has around 10.000 pre-orders, says CMO Dirk van den Berg to StartupJuncture. “In the US our product really hit the sweet spot. There are a lot of soccer academies and in America everyone just loves data.”

One of the clever things DashTag did, was convert real life speed, sprint and fitness stats to a stat in a videogame, like FIFA 17. “When we say to young players they ran X kilometers or miles per hour, they don’t blink. When we asked if they would want their own ‘pace’ stat, just like in FIFA, they all leap up. To ‘translate’ such difficult information into something more understandable, is crucial in reaching amateur football players.”

Read the original article

More Latest Dutch startup news
Unicorns Around The globe

Unicorns are the darlings of the tech community, and a target of many... Read more

De Nieuwe Kolk (DNK) stroomt vol...

Assen –  Op dinsdag 28 maart gaat de eerste halve finale van de... Read more

MOCS receives funding for its...

Delft-based tech company MOCS this week received funding from... Read more


China leads the way when it comes to e-commerce offering spectacular... Read more

Other StartupDelta news
Speakap: beyond the ’Facebook...

Amsterdam-based startup Speakap, founded in 2011, was mainly known as an... Read more

Startup due diligence: how to...

In this blog, the first of a two-part series, Rutger Kemper from Leapfunder... Read more

Startups and patent strategy -...

Patent protection is a difficult topic for many people, including startup... Read more

What's the difference between...

Valuation expert Joachim Blazer came up with a fun little thought experiment:... Read more